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Pharmaceutical Sales Data by Tzavaras, , available at Book Depository with free delivery worldwide. Shop our inventory for Pharmaceutical Sales Data The Client Perspective by Tzavaras with fast free shipping on every used book we have in stock! The book provides an overview of the pharmaceutical market and discusses in-depth some of the industry's main data: sales data, prescription data, and plan.


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Pharmaceutical Sales Data 101 : The Client Perspective

Phi Publications introduced the book in The book provides an overview of the pharmaceutical market and discusses in-depth some of the industry's main data: Sales data is the basis for measuring overall product performance, and account performance in the non-retail channel.

Prescription data is the basis for measuring product performance at the prescriber level, and reimbursement data is the basis for measuring payer performance. The book is written from the data user's point of view. Its top-down approach builds the basic knowledge foundation to put the data in perspective.

It highlights the strengths of the data but more importantly discusses the implications of the weaknesses to the key sales applications. Its basic principle is that you can make better use of the data by understanding and successfully dealing with the data weaknesses rather than merely focusing on the data strengths.

Pharmaceutical sales data 101 provides enough pharmaceutical sales data 101 to implement a complete data management process; from data acquisition to data quality, data processing and reporting.

It covers common practices used extensively by the industry without necessarily endorsing them as 'best practices'; in fact, sometimes recommending against them. It expands the knowledge of the seasoned professional, clarifies concepts and fills-in the knowledge gaps.

The book provides sales administration staff the knowledge they require to support the sales pharmaceutical sales data 101. Analysts gain the confidence in the data to present solutions with conviction and earn the trust of the sales reps.


The book is the window into the business world for IT professionals who typically do not get the exposure pharmaceutical sales data 101 business. It emphasizes objectives over technologies that make a successful operation.

It brings consultants working with a multitude of industries rapidly up to speed with the concepts and data of the pharmaceutical industry to meet the high expectations of their clients.

Pharmaceutical Sales Data The Client Perspective by Kosta Tzavaras

DDD sales data pharmaceutical sales data 101 the transactions from the manufacturer, to wholesalers, to healthcare provider sites. DDD sales data is the most commonly used product of its kind. Xponent prescription data tracks physician level prescribing activity for all but over-the-counter drugs.

Prescription data is the single most important data for identifying and ranking prescribers for a certain product. Prescription data covers only the retail pharmacy market of the business.

Payer reimbursement data is an extension of the prescription data identifying the payer reimbursing for a given transaction. pharmaceutical sales data 101

Pharmaceutical Sales Data : Tzavaras :

A concept is illustrated using text, data tables, charts, and diagrams, giving the user a visual perspective. A page header introduces the topic discussed. The main body of the page is where the concept is illustrated.


Call-outs are used to clarify data elements, processes, properties, flows, etc. An adjacent notes page is provided for the user's own purpose.

Sales Data, Prescription Data, Longitudinal Patient Data books for pharma by Phi Publications, Inc.

Click here to see sample pages. The workbook by itself lacks the general industry background and definitions, or the in-depth data discussion found in the original book. However, when used together, pharmaceutical sales data 101 book accelerates drastically the reader's comprehension of the data concepts.

Readers can apply on the job the concepts in the book just by following the examples.